Algorand X Envision
The race against climate change
A 360 campaign to support and enhance Algorand’s sponsorship of Envision Racing, highlighting that sustainability can drive innovation.
The greenest racing team meets the greenest blockchain. To support this partnership we created a series of coveted collectibles. Fans could grab one of nine limited-edition NFTs with physical counterparts, visually representing the host cities from the 2022 ABB FIA Formula E season. We built billboards to remove pollution from the air and all proceeds from the NFT sales went towards offsetting global carbon emissions.
Each limited-edition NFT helmet captured the iconic flora, landmarks and native sounds unique to local environments.
Lucky fans were entered to win a physical version of their NFT.
The partnership removed over 230.33T of carbon and planted over 100,000 trees.
