7-Eleven Slurpee
Summer is Slurpee is Summer
Showing GenZ how Slurpee and summer are synonymous, in-store, in social and in ads.
The 7-Eleven Summer is Slurpee is Summer campaign combined meme culture, recognizable moments of summer and Slurpee. And we mean every summer moment: BBQ. Swimming pools. Road trips. Slurpee. Ball games. Sunscreen. Shorts. Slurpee. Camping. Drive-Ins. Frisbee. Slurpee. Freshly-mowed lawns. Sunburns. Lemonade. Slurpee. Sunshine. Shorter shorts. Picnics. Slurpee.
If summer is synonymous with fun, and we are synonymous with summer, then we need to make every summer moment a Slurpee moment.
