Sandbox VR
Train to Survive
Just when you thought you lived through everything... a summer zombie apocalypse. It never ends.
But there was an even bigger problem. No one was ready for it.
I mean look at us - we don’t even double-knot our shoes, so no way we’re ready to take on a zombie apocalypse.
But we will be… Oh, you bet we will be.
That’s why we created a fun sense of urgency to really give people a reason to get up, get offline, grab their squad, physically head over to Sandbox VR, and…
It’s either that or get eaten alive by zombies. Gross.
We took Sandbox VR’s best selling experience - Deadwood Valley - and brought it to life in the real “apocalyptic” world. Promoting the game and Sandbox VR experience through the lens of a zombie survival training program. To kick off the training program, we tapped the OG of badassery himself - Danny Trejo - epic.
Any doomsday naysayers were not off the hook.
A warning video disrupted Twitch streamers mid-gaming, urging them to stop what they’re doing, grab anyone not yet zombified, and take preparatory action to train to survive at Sandbox VR.
He may look harmless, but don’t be fooled. Be zombod ready.
No zombie apocalyptic training program is complete without a set of rules. You gotta have rules.
We put them on social and in-store.
Tell them what they’ve won, Zombie
High scorers who kicked zombie ass in the training program were handsomely rewarded… Well, more like earsomely rewarded with a golden zombie ear and certificate of zombod-thenticity.
